Telephone Operators Turning to Twitter to Build Customer Loyalty and Maintain ARPUs Wednesday, 17 February 2010 09:58 |  
Edelman’s Telecoms Tweetlevel index shows Asia Pacific telecom operators slow at adopting twitter to engage consumers and unveils the world’s most influential industry commentators (Mobile World Congress, 15-18 February 2010, Barcelona) Twitter a Hotspot for Discussion on Technology Brands Wednesday, 20 January 2010 16:52 |
Twitter and Forums draw more conversations on technology brands in Indonesia, indicating significance of different channels for different topics |
Edelman Trust Barometer 2010: Media Mainstream Ungguli Media Digital Dalam Hal Kredibilitas Thursday, 11 February 2010 11:54 |
Jakarta, 10 Februari 2010 – Hasil survei Edelman Trust Barometer 2010 untuk Indonesia mengungkapkan bahwa media mainstream tetap merupakan sumber informasi yang terpercaya mengenai suatu perusahaan, meskipun sumber online juga memiliki kredibilitas yang signifikan. Temuan tersebut membawa implikasi mengenai bagaimana bisnis melakukan komunikasi di tengah perdebatan pers dan para pengamat soal kebebasan media serta kredibilitas pada peringatan Hari Pers Nasional ke-64. Agency of the Decade
In a decade during which almost all of the world’s largest public relations agencies—nine out of the top 10—were owned by giant publicly-traded, advertising-dominated holding companies, Edelman’s performance demonstrated that independence was not a liability; that it could, properly leveraged, be turned into a significant source of competitive advantage. |
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